Royal Rentals · · 3 min read
Where Royal Rentals Drives: Scottsdale, Charlotte and Our Partner Markets
Two home markets we run ourselves. Three partner markets where our clients travel most. And one rule across all of them: exotic and luxury only.
One of the most common questions I get from clients and lifestyle managers is simple: where can I drive with Royal Rentals? The answer says a lot about how we've built the company, so I want to lay it out clearly.
One rule: exotic and luxury only
Royal Rentals is not a general rental company. We rent exotic and luxury vehicles, and that focus shapes everything: who we hire, how we prepare a car, how we screen renters and how we communicate. When a client books with us, they're not choosing from a lot. They're choosing an experience. Keeping the fleet focused is what lets us deliver it consistently.
Our own locations: Scottsdale/Phoenix and Charlotte
Scottsdale and the Phoenix area became our most profitable market after I opened there about two years after moving to Charlotte. It's built for this business: resorts, golf, events, nightlife, desert drives and a steady flow of high-net-worth visitors who want the right car for the weekend. A sunrise drive through the desert in the right vehicle is the kind of memory clients talk about for years.
Charlotte is where I went full time into luxury car rentals in 2019. It's a strong business-travel city with clients who expect a high level of service, and it's where I worked around the American Express black card concierge world. That experience set our standard. Luxury clients don't want to hear “we'll try.” They want to hear “it's handled.”
Across those two home markets, Royal Rentals grew from ten cars to forty luxury and exotic vehicles and reached seven figures in rentals. Those locations are run by our team, to our standards.
Partner markets: Miami, Las Vegas and Los Angeles
Our clients don't stay in one city, so neither do we. Through partnerships, Royal Rentals serves clients in Miami, Las Vegas and Los Angeles. These are the cities where our members, celebrities and executive clients travel most: beach weekends, fight nights, award seasons, launches and business trips.
Working through partners means we're selective. A partner has to match how we treat clients: clean, on time, discreet and personal. The goal is that a client who knows us in Scottsdale feels the same standard when they land somewhere else.
What every booking includes, wherever you are
- A focused fleet of exotic and luxury vehicles, presented properly.
- Discretion for public figures and private clients. No posts without permission.
- Clear communication before, during and after the rental.
- Delivery thinking: the car should meet the client's plans, not the other way around.
Memberships and lifestyle services
Many of our best clients don't want a one-time rental. They want access. That's why we introduced memberships, giving members a way to experience premium vehicles regularly without the cost and hassle of owning a garage full of them. Membership also opens the lifestyle side of what we do, like restaurant reservations, five-star stays and high-end travel planning. That model was highlighted in our April 2022 press release, published on Yahoo Finance and in Bloomberg's press release section.
Beyond the U.S.
The next chapter is international. My relationships in Dubai span real estate and an automotive repair and rental shop in Business Bay, and they give our network a global perspective on luxury travel and vehicles.
Booking for someone else?
If you're a lifestyle manager, executive assistant or family office coordinating a trip, reach out before the itinerary is final. The earlier we know the plan, the better the experience we can build around it.
A short note on timing: Scottsdale's busiest weekends, big events in Las Vegas and award seasons in Los Angeles can book up early. The sooner we know, the more choice your client has.
The joy of driving starts here, in whichever city your client lands.